Equity in Communication: Using Trusted Messengers and Grass-Roots Strategy to Address State-wide Communication Gaps for Covid-19 Control and Vaccine Promotion in Hesitant Populations

The Office of Health Equity seeks to acknowledge systemic racism and the social determinants of health to eliminate disparities by addressing and promoting health equity among all people in every community in New Mexico. The Office of Health Equity strives to provide equitable health opportunities by building relationships with communities, establishing collaborations with care providers and forging partnerships with stakeholders to provide quality service in a culturally and linguistically appropriate manner. These measures focus on ensuring all New Mexicans, especially in rural and under-served areas and borderlands, have increased opportunities to be healthy and promote the public health mission of the New Mexico Department of Health.