DHCS Launches Statewide Media Campaign to Help Californians Keep Their Medi-Cal Coverage

The California Department of Health Care Services (DHCS) launched a statewide public information, education, and outreach campaign to raise awareness about the upcoming return of the Medi-Cal (Medicaid) eligibility renewal process. The statewide campaign will run from February 2023 through June 2024 and will reach across traditional and digital media channels. DHCS also launched a landing page, KeepMediCalCoverage.org, where Medi-Cal members can find out about the renewal process and how to update their contact information. Local county offices will begin mailing letters to members in April to let them know if their Medi-Cal coverage was renewed automatically or if they need more information to process the renewal.