Illinois Medicaid Messaging Toolkit for the End of Continuous Coverage

The Pritzker administration is launching an all-out public awareness initiative to ensure Illinoisans retain their health insurance coverage when Medicaid eligibility verifications resume. The Department of Healthcare and Family Services’ public effort, coined Ready to Renew, is a multi-platform outreach campaign that includes paid advertisements, print, digital and broadcast communication, and grassroots outreach to help Medicaid enrollees ensure they are ready for required upcoming coverage renewals.