Message Guide to Support 2024 Medicaid Renewal Communications

This guide features core messages to help states encourage renewal completions in the final months of the continuous coverage unwinding. States can customize these messages and use them in their communications efforts. The messages are informed by a rapid message test conducted by GMMB and Grow Progress to determine the persuasiveness of message themes. Translations of the message guide are available in in Spanish, Chinese, French, French Creole, German, Gujarati, Hindi, Italian, Japanese, Korean, Polish, Portuguese, Russian, Tagalog and Vietnamese.