NY State of Health Launches Ad Campaign Urging Consumers to Sign Up for Text Alerts and “STAY CONNECTED”

NY State of Health, the state’s official health insurance marketplace, has launched a new campaign to encourage consumers to “stay connected” with NY State of Health by signing up for text messages so they’ll know when it’s time to renew their health insurance. The ads also encourage New Yorkers to update their information in their NY State of Health accounts. After the federal PHE ends, consumers will once again need to take action to keep their coverage. This ad campaign is the first step NY State of Health is taking to connect with consumers regarding this change and help them avoid a coverage gap.