Pennsylvania Shapiro Administration Launches Long-Term Media, Outreach Strategy To Help Pennsylvanians Stay Covered Amid Major Federal Changes To Medicaid Renewals

The Pennsylvania Department of Human Services (DHS) and Pennie (the state’s official health insurance Marketplace) announced a collaborative multichannel, long-term outreach strategy to raise awareness of the critical need for Pennsylvanians to complete their Medicaid and CHIP renewals on time when it is their turn to maintain healthcare coverage. Advertisements span English and Spanish-language television and radio, video and music streaming platforms, social media channels, public transit systems, and billboard placements around the Commonwealth.