As the COVID-19 crisis began to take hold, state-based marketplaces (SBMs) were quick to respond to the first nationwide public health emergency since the Affordable Care Act created new coverage options in states. Informed by conversations with seven SBMs that established an SEP—Colorado, Maryland, Massachusetts, Nevada, New York, Rhode Island and Washington—this expert perspective highlights strategies that successfully drove enrollment, including: leveraging their SBM status to quickly and efficiently operationalize customer service in a new remote environment, directly engaging with existing customers as well as reaching out broadly to new ones, and adapting outreach tactics based on new insights regarding audience needs and behaviors to reach them most effectively.
Analysis of the Trump Administration’s Proposed Short-Term Health Plan Rule: Implications for States
Georgetown University’s Center on Health Insurance Reforms and Manatt Health
The Secretaries of Health and Human Services, Treasury, and Labor released a proposed rule to implement the President’s October 12, 2017 executive order calling for expanded availability of short-term limited duration health plans that do not have to comply with Affordable Care Act standards. The proposed rule would relax current federal rules by allowing short-term plans to be sold for a duration of up to 12 months. It also modifies required consumer disclosures about these products. State Health and Value Strategies hosted a webinar, together with experts from Georgetown University’s Center on Health Insurance Reforms and Manatt Health and others, that reviewed the proposed rule and its implications for state insurance markets and consumers. The webinar also flagged specific areas in which the federal agencies are asking for input from states and other stakeholders.
We also have an expert perspective up on our website by Sabrina Corlette, JoAnne Volk and Justin Giovannelli from Georgetown’s Center on Health Insurance Reforms that examines the proposed rule in detail and provides options for state responses to short-term limited duration health plans.