Issue Briefs , State Materials | Aug 15, 2014

Boosting Enrollment: Lessons Learned from 2013-2014

Wakely Consulting Group – Jon Kingsdale, Ph.D., Kathie J. Mazza, and Kerry Connolly

With the recent conclusion of the initial open enrollment period under the Affordable Care Act, opportunities now exist to examine the experiences and successes of several state-based marketplaces in order to evaluate how they reached consumers and enrolled them in Qualified Health Plans. The observations and experiences of these states can lead to valuable lessons moving forward regarding marketing and sales campaigns, including targeting specific populations, the roles and resources of navigators, and media and marketing support. This issue brief, prepared by Wakely Consulting Group, analyzes observations drawn from Colorado, Connecticut, Kentucky, Rhode Island, and Washington, to offer recommendations intended to maximize enrollment. An executive summary of this issue brief provides an overview of this topic, including a brief synopsis of the authors’ recommendations for optimizing future enrollment.


Expert Perspectives

October 4, 2023

How Medicaid Agencies Can Leverage Multi-Payer Aligned Measure Sets

This expert perspective reviews how Medicaid programs in Connecticut, Massachusetts and Rhode Island have engaged with commercial payers, providers, patients, advocates and other parties to create and adhere to multi-payer aligned measure sets. It describes the benefits to Medicaid agencies of participating in aligned measure set efforts, as well as tips and resources for Medicaid agencies intersted in measure alignment.

September 26, 2023

CMS Finalizes Medicaid Rule to Streamline Enrollment into Medicare Savings Programs

This expert perspective provides a high-level overview of key provisions included in the “Streamlining Medicaid; Medicare Savings Program Eligibility Determination and Enrollment” final rule that will facilitate enrollment and retention of Medicare Savings Program (MSP) coverage. MSPs are state-run programs that help low-income Medicare enrollees pay their Medicare premiums and/or cost-sharing. While the final rule’s effective date is November 17, 2023, CMS delayed compliance dates for most provisions until April 1, 2026, to reflect states’ competing priorities in light of the “unwinding” of the Medicaid continuous coverage requirement.