Boosting Enrollment: Lessons Learned from 2013-2014
Wakely Consulting Group – Jon Kingsdale, Ph.D., Kathie J. Mazza, and Kerry Connolly
With the recent conclusion of the initial open enrollment period under the Affordable Care Act, opportunities now exist to examine the experiences and successes of several state-based marketplaces in order to evaluate how they reached consumers and enrolled them in Qualified Health Plans. The observations and experiences of these states can lead to valuable lessons moving forward regarding marketing and sales campaigns, including targeting specific populations, the roles and resources of navigators, and media and marketing support. This issue brief, prepared by Wakely Consulting Group, analyzes observations drawn from Colorado, Connecticut, Kentucky, Rhode Island, and Washington, to offer recommendations intended to maximize enrollment. An executive summary of this issue brief provides an overview of this topic, including a brief synopsis of the authors’ recommendations for optimizing future enrollment.
On September 8, the Department of Homeland Security (DHS) issued a final rule on the “Public Charge Ground of Inadmissibility,” regarding DHS’ authority to refuse a noncitizen’s application for admission or application for visa adjustment (including receipt of a green card) on grounds that they are “likely at any time to become a public charge.” This expert perspective provides an overview of the final rule.
This expert perspective provides an overview of the eligibility and enrollment proposed rule released by CMS on August 31 and details how the proposed rule seeks to strengthen existing eligibility, enrollment, and renewal operational processes in an effort to close gaps in coverage and extend best practices identified by CMS and states in the course of preparing for unwinding the federal public health emergency (PHE). Comments on the proposed rule are due no later than November 7, 2022.