In response to President Trump’s October 12 executive order (EO), the U.S. Departments of Health and Human Services (HHS), Labor (DOL) and Treasury have published proposed rules to expand the availability of health coverage sold through short-term, limited duration insurance (STDLI). The public has until April 23, 2018 to submit comments on these proposed rules; the new standards are slated to be effective 60 days after publication of the final rules.
Enhancing Broker Engagement: New Strategies for Marketplaces to Expand Enrollment
Kathie J. Mazza, Wakely Consulting Group
Health insurance brokers can play a unique role in helping all forms of marketplaces to reach out to uninsured households and assist residents with new enrollments, as well as coverage renewals. Recently, several marketplaces implemented pilot programs intended to leverage the resources of agencies that are particularly interested in building their direct enrollment business under the Affordable Care Act (ACA). The success of these initiatives is demonstrated by these marketplaces’ plans to expand their efforts for the upcoming open enrollment period. This issue brief, prepared by Wakely Consulting Group, describes state experiences in implementing a “Lead Broker Agency Program,” and provides instructions for states that are interested in similarly enhancing their engagement with brokers to maximize enrollment.