As the COVID-19 crisis began to take hold, state-based marketplaces (SBMs) were quick to respond to the first nationwide public health emergency since the Affordable Care Act created new coverage options in states. Informed by conversations with seven SBMs that established an SEP—Colorado, Maryland, Massachusetts, Nevada, New York, Rhode Island and Washington—this expert perspective highlights strategies that successfully drove enrollment, including: leveraging their SBM status to quickly and efficiently operationalize customer service in a new remote environment, directly engaging with existing customers as well as reaching out broadly to new ones, and adapting outreach tactics based on new insights regarding audience needs and behaviors to reach them most effectively.
Operationalizing the New Fast Track Enrollment Options: A Roadmap for State Officials
Manatt Health Solutions – Jocelyn Guyer and Tanya Schwartz
Earlier this year, the Centers for Medicare & Medicaid Services (CMS) issued guidance alerting states to the availability of waivers to facilitate the enrollment of eligible individuals into Medicaid using data states already have “on hand” in their Supplemental Nutrition Assistance Program (SNAP) and Medicaid files. By doing so, states can: efficiently and quickly enroll eligible individuals in coverage; alleviate the administrative demands on new eligibility and enrollment systems for Medicaid and the Marketplaces; and reduce the staff time required to process Medicaid applications. This brief, prepared by Manatt Health Solutions, provides a roadmap for states on how to implement a fast track enrollment process, including all steps from getting the waiver from CMS to sending fast track enrollment forms and actually enrolling individuals into Medicaid before later evaluating fast track enrollees at renewal using standard eligibility determination rules.