Webinars | Aug 22, 2023

Paid Media Insights for State-Based Marketplace Outreach

On Tuesday, September 5, State Health and Value Strategies hosted a webinar to discuss today’s paid media landscape and changing consumer consumption patterns as State-Based Marketplaces (SBMs) prepare for open enrollment. During the webinar, experts from GMMB facilitated a discussion for SBMs to adapt outreach strategies to the evolving landscape. The discussion included the latest trends in the space and recommendations for SBMs on how to develop an effective modernized media campaign and reach audiences with multicultural targeting, social advertising and other tactics. The webinar also included an update on the latest relevant federal policy and communications developments for SBMs.

 



Expert Perspectives

Protecting Access to Preventive Services: A State Roadmap 

On January 10, 2025, the Supreme Court agreed to hear a case, Becerra v. Braidwood Management, Inc., that could substantially weaken the Affordable Care Act’s guarantee of no-cost preventive services in private insurance. This expert perspective describes how states can take action to preserve no-cost preventive services coverage in their regulated markets through legislative or administrative means, including by shoring up their essential health benefits benchmarks, leveraging standardized plans, and using the bully pulpit to identify carriers and insurance products that retreat from today’s coverage.