As states are working diligently to operationalize the unwinding of the Medicaid continuous coverage requirement, State Health and Value Strategies has been tracking the creative strategies states are implementing to minimize coverage losses. This expert perspective highlights all the hard work states are engaged in and spotlights innovative strategies other states may want to consider adopting. SHVS will continue to track and share state efforts to support coverage through the unwinding period. If your state is implementing a new effort to reach enrollees, or if you have questions about how you can implement an example included in this EP, please be in touch.
Paid Media Insights for State-Based Marketplace Outreach
On Tuesday, September 5, State Health and Value Strategies hosted a webinar to discuss today’s paid media landscape and changing consumer consumption patterns as State-Based Marketplaces (SBMs) prepare for open enrollment. During the webinar, experts from GMMB facilitated a discussion for SBMs to adapt outreach strategies to the evolving landscape. The discussion included the latest trends in the space and recommendations for SBMs on how to develop an effective modernized media campaign and reach audiences with multicultural targeting, social advertising and other tactics. The webinar also included an update on the latest relevant federal policy and communications developments for SBMs.