Webinars | Aug 22, 2023

Paid Media Insights for State-Based Marketplace Outreach

On Tuesday, September 5, State Health and Value Strategies hosted a webinar to discuss today’s paid media landscape and changing consumer consumption patterns as State-Based Marketplaces (SBMs) prepare for open enrollment. During the webinar, experts from GMMB facilitated a discussion for SBMs to adapt outreach strategies to the evolving landscape. The discussion included the latest trends in the space and recommendations for SBMs on how to develop an effective modernized media campaign and reach audiences with multicultural targeting, social advertising and other tactics. The webinar also included an update on the latest relevant federal policy and communications developments for SBMs.