Templates & Toolkits | Apr 18, 2022

Unwinding the Continuous Coverage Requirement: Developing a Communications Plan


The end of the Medicaid continuous coverage requirement presents states with tremendous opportunities to keep individuals enrolled in health coverage. Developing a communications plan that reflects this goal will be essential to sharing clear, concise, and compelling information with Medicaid/CHIP enrollees and other consumers so that they know the steps they need to take, when to act, and what to do to maintain coverage.

This toolkit provides a communications planning guide designed to support state Medicaid agencies as they prepare for the upcoming end of the continuous coverage requirement. It outlines phases of planning to organize state efforts.

Previously published in December, 2021 the Toolkit has been updated to reflect the renewal of federal public health emergency effective April 16, 2022.