Templates & Toolkits | Dec 21, 2021

Planning for the End of the Continuous Coverage Requirement: A Communications Toolkit for States

GMMB

This toolkit provides a communications planning guide and template communications resources designed to support state Medicaid agencies as they prepare for the upcoming end of the continuous coverage requirement. The end of the Medicaid continuous coverage requirement presents states with tremendous opportunities to keep individuals enrolled in health coverage. Developing a communications plan that reflects this goal will be essential to sharing clear, concise, and compelling information with Medicaid/CHIP enrollees and other consumers so that they know the steps they need to take, when to act, and what to do to maintain coverage.