On January 23, 2023, the Federal Communications Commission issued an important ruling that provides states with new flexibility to support enrollee outreach and communication efforts as part of their processes to unwind the Medicaid continuous coverage requirement. The ruling permits state agencies and their partners to send text messages and make phone calls to individuals about enrollment-related issues not only for Medicaid but for other state-run health insurance programs, including marketplace coverage. This expert perspective reviews the ruling and implications for states.
SHVS Two-Part Webinar Series on Preparing for OEP 2021
Part I — Preparing for OEP 2021: State of Play and Communications Considerations
As we approach the upcoming open enrollment period, the environment around health care and health insurance in our country continues to shift. As COVID-19 cases rise across the United States, we continue to see disproportionate impacts on communities of color, record high numbers of unemployment claims, deferment of health care, and a shift in consumer attitudes.
On Wednesday, July 15 at 1:00 p.m. ET, State Health and Value Strategies hosted part one of a two-part webinar series focusing on COVID-19 implications for open enrollment. This webinar highlighted how states should consider these factors and adapt strategies as they plan their open enrollment outreach and education campaigns, and how to ground these efforts in terms of audience targeting and messaging. The second webinar will take place on July 22 at 1:00 p.m. ET and provide a deeper dive on effective strategies to consider when implementing your outreach and education campaign for this OEP.
Experts from GMMB reviewed the landscape and communications considerations, and state officials from Marketplaces that operationalized special enrollment periods in response to the COVID-19 pandemic shared lessons learned that can help inform planning for OEP 2021. This webinar included a question and answer session during which webinar participants can pose their questions to the experts on the line.
Part II – Preparing for OEP 2021: Designing Your Open Enrollment Campaign
As a follow up to part one of State Health and Value Strategies’ two-part webinar series, on July 22, SHVS hosted part II of the webinar that provided a deep dive into effective strategies to consider as states design their outreach and education campaigns for OEP 2021 in a shifting health care environment. Presenters from GMMB explored how the impacts of COVID-19 should inform the marketplace’s tactical campaign approaches for virtual outreach and partnership engagement, digital and social platform usage, and paid advertising and earned media. Participants also heard insights from several state officials from state-based marketplaces along the way. Topics for discussion included coordinating with state agencies, engaging micro-influencers, leveraging social media live streams, hosting virtual enrollment events, developing advertising buys, and considering new earned media hooks. This webinar included a question and answer session during which webinar participants can pose their questions to the experts on the line.