State updates as of February 16, 2024.
State Spotlight: Oklahoma’s Award-Winning Communications Campaign to Promote Medicaid Expansion Enrollment
Julie Bataille and Kevin Caudill, GMMB
The Affordable Care Act’s Medicaid expansion allows for the expansion of Medicaid coverage to nearly all adults with incomes up to 138% of the Federal Poverty Level (FPL) and provides states with an enhanced federal matching rate for their expansion populations. On June 30, 2020, the Oklahoma Medicaid Expansion Initiative, State Question 802, passed by a majority vote to expand Medicaid eligibility to adults ages 19 to 64 whose income is 138% of the FPL or lower. This state spotlight describes the Oklahoma Health Care Authority’s approach to outreach and education in support of overall enrollment goals. Oklahoma’s development and deployment of a data-driven integrated communications plan can be a model for other states who may also move to implement and enroll newly eligible adults in Medicaid expansion.