Ensuring affordable health coverage and healthcare for immigrant populations in the United States is critical to advancing health equity. In a new series, State Health and Value Strategies (SHVS), with support from the Robert Wood Johnson Foundation, highlights strategies for states to expand affordable health coverage to immigrant populations in the United States. This expert perspective provides an overview of the products included in the series.
The American Rescue Plan: Communicating Affordability Provisions
On Tuesday, March 23, State Health and Value Strategies hosted a webinar to discuss how to best communicate with consumers and other stakeholders so residents can take full advantage of new financial help through the Marketplace, free COBRA plans, and more provided by the American Rescue Plan. The webinar was the third in a series that SHVS is hosting on the American Rescue Plan Act of 2021. Experts from GMMB walked through key questions to consider, thoughts on audience segmentation, initial messaging and potential outreach tactics. We also heard from states on their real-time communication plans for rollout.
The first webinar, The American Rescue Plan: An Overview of Private Insurance Provisions, took place on Friday, March 12 and explored changes to private insurance, including Marketplaces. The second webinar, The American Rescue Plan: An Overview of Medicaid Provisions and State/Local Relief took place on Tuesday March 16 and reviewed key Medicaid provisions and state/local relief funding included in the COVID-19 relief package.