This page provides communications resources designed to support states as they prepare for the various stages of work needed to inform stakeholders and consumers about the upcoming end of the Medicaid continuous coverage requirement. The end of the Medicaid continuous coverage requirement presents states with tremendous opportunities to keep individuals enrolled in Medicaid or transition to another form of health coverage.
This toolkit provides a communications planning guide designed to support state Medicaid agencies as they prepare for the upcoming end of the continuous coverage requirement. It outlines phases of planning to organize your efforts.
This document, available in English and other languages as noted, provides a framework for states to build communications tactics that will educate Medicaid enrollees about what they need to do to keep their insurance coverage and raise awareness of options for individuals to get free or low-cost health insurance. The guide includes research insights and key messages states can customize and use in their own creative communications campaigns.Message Guide (English)
This document is intended to help states consider word choice and consistency in messaging that is meant for consumer audiences in English and Spanish. The chart below includes terms that are recommended to use in direct-to-consumer communications, similar terms that are often used interchangeably, and background and rationale for preference of one term over another. The recommendations within are guidelines based on consumer research, not hard-and-fast rules or regulatory requirements.
These template communications resources can be customized by states to encourage enrollees to update their contact information including phone numbers, mailing address, and email.
These template communications resources can support state efforts to inform enrollees about steps they need to take to get ready for the upcoming renewal process. These can be customized by states to inform enrollees about what they need to do to keep their Medicaid coverage when redeterminations begin. They also include resources directing those no longer eligible for Medicaid to find other sources of coverage through the Marketplace and/or the Children’s Health Insurance Program (CHIP).
State Health and Value Strategies is a program of the Robert Wood Johnson Foundation. The views expressed here do not necessarily reflect the views of the Foundation.
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