Templates & Toolkits | October 13, 2022

Planning for the End of the Continuous Coverage Requirement: Communications Resources for States

This page provides communications resources designed to support states as they prepare for the various stages of work needed to inform stakeholders and consumers about the upcoming end of the Medicaid continuous coverage requirement. The end of the Medicaid continuous coverage requirement presents states with tremendous opportunities to keep individuals enrolled in Medicaid or transition to another form of health coverage.

Unwinding the Continuous Coverage Requirement: Developing a Communications Plan

This toolkit provides a communications planning guide designed to support state Medicaid agencies as they prepare for the upcoming end of the continuous coverage requirement. It outlines phases of planning to organize your efforts.

Template Notices for Medicaid Continuous Coverage Unwinding

Medicaid agencies are required to send written notices to enrollees as they begin their redetermination process after the continuous coverage requirement ends. This document contains both English and Spanish template notices designed for use by state Medicaid agencies in their efforts to communicate with enrollees. State Medicaid agencies can customize these documents by editing them to input their state seal or agency logo and other state-specific information.

Message Guide

This document, available in English and other languages as noted, provides a framework for states to build communications tactics that will educate Medicaid enrollees about what they need to do to keep their insurance coverage and raise awareness of options for individuals to get free or low-cost health insurance. The guide includes research insights and key messages states can customize and use in their own creative communications campaigns.

Message Guide (English)

Recommended Consumer Terms

This document is intended to help states consider word choice and consistency in messaging that is meant for consumer audiences in English and Spanish. The chart below includes terms that are recommended to use in direct-to-consumer communications, similar terms that are often used interchangeably, and background and rationale for preference of one term over another. The recommendations within are guidelines based on consumer research, not hard-and-fast rules or regulatory requirements.

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Update Your Contact Information Template Resources

These template communications resources can be customized by states to encourage enrollees to update their contact information including phone numbers, mailing address, and email.

Flyer:

English | Spanish

Rack Card:

English | Spanish

Website Text:

English | Spanish

Social Posts:

English | Spanish

Social Graphics:

Facebook/Instagram:

English | Spanish

Twitter:

English | Spanish

Text Messages:

English | Spanish

Update Enrollee Information Email Text:

English | Spanish

Update Enrollee Information ENewsletter Blurb:

English | Spanish

Call Script / IVR:

English | Spanish

Renewal and Coverage Transition Template Resources

These template communications resources can support state efforts to inform enrollees about steps they need to take to get ready for the upcoming renewal process. These can be customized by states to inform enrollees about what they need to do to keep their Medicaid coverage when redeterminations begin. They also include resources directing those no longer eligible for Medicaid to find other sources of coverage through the Marketplace and/or the Children’s Health Insurance Program (CHIP).

Key Messages:

English | Spanish

Flyer:

English | Spanish

Rack Card:

English | Spanish

Website Text:

English | Spanish

Social Posts:

English | Spanish

Social Graphics:

Facebook/Instagram:

English | Spanish

Twitter:

English | Spanish

Text Messages:

English | Spanish

Email Text:

English | Spanish

Call Script / IVR:

English | Spanish

:30 Radio PSA script:

English | Spanish

Sample Messages for Priority Renewal Populations

This document is intended to help states consider prioritizing renewals and outreach to at-risk enrollee populations with tailored messaging that is meant for specific audiences in English and Spanish. The document includes reasoning why states should prioritize certain enrollees, like pregnant women or people with disabilities, and recommended messages to use in direct-to-consumer communications to these groups of enrollees. The recommendations within are based on consumer research.

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ABOUT SHVS

State Health and Value Strategies (SHVS) assists states in their efforts to transform health and healthcare by providing targeted technical assistance to state officials and agencies. The program is a grantee of the Robert Wood Johnson Foundation, led by staff at Princeton University’s School of Public and International Affairs. The program connects states with experts and peers to undertake healthcare transformation initiatives. By engaging state officials, the program provides lessons learned, highlights successful strategies, and brings together states with experts in the field. Learn more at www.shvs.org.

State Health and Value Strategies is a program of the Robert Wood Johnson Foundation. The views expressed here do not necessarily reflect the views of the Foundation.

ABOUT GMMB

GMMB is a full-service communications firm dedicated to creating real and lasting positive change in the world. We work on behalf of several of the world’s largest foundations, leading public interest groups and trade associations, federal and state government agencies, and corporations. For more than 25 years, we have been on the front line of issue-based communications, earning a reputation for shaping public opinion by developing research-based communications strategies that achieve real results. For more information, visit www.gmmb.com