Templates & Toolkits | December 14, 2022

Planning for the End of the Continuous Coverage Requirement: Communications Resources for States

The end of the Medicaid continuous coverage requirement presents states with tremendous opportunities to keep individuals enrolled in Medicaid or transition to another form of health coverage. This series of pages provides communications resources designed to support states as they prepare for the various stages of work needed to inform stakeholders and consumers about the upcoming end of the Medicaid continuous coverage requirement.

Phase III: Renew Resources

Template Notices for Medicaid Continuous Coverage Unwinding

Medicaid agencies are required to send written notices to enrollees as they begin their redetermination process after the continuous coverage requirement ends. This document contains both English and Spanish template notices designed for use by state Medicaid agencies in their efforts to communicate with enrollees. State Medicaid agencies can customize these documents by editing them to input their state seal or agency logo and other state-specific information.

Sample Messages for Priority Renewal Populations

This document is intended to help states consider prioritizing renewals and outreach to at-risk enrollee populations with tailored messaging that is meant for specific audiences in English and Spanish. The document includes reasoning why states should prioritize certain enrollees, like pregnant women or people with disabilities, and recommended messages to use in direct-to-consumer communications to these groups of enrollees. The recommendations within are based on consumer research.

Renewal and Coverage Transition Template Resources

These template communications resources can support state efforts to inform enrollees about steps they need to take to get ready for the upcoming renewal process. These can be customized by states to inform enrollees about what they need to do to keep their Medicaid coverage when redeterminations begin. They also include resources directing those no longer eligible for Medicaid to find other sources of coverage through the Marketplace and/or the Children’s Health Insurance Program (CHIP).

Sample Messages for Populations Transitioning to Medicare

This resource contains messaging intended to help states in conducting outreach regarding the return of the renewal process at the end of continuous coverage to enrollee populations that are newly eligible for Medicare. These are recommended messages that can be customized to your state eligibility criteria and used in direct-to-consumer communications to these enrollee groups.